Meet the Designer Behind Our Branding and Website Work: A Spotlight on Catarina of The Saudade Studio

At Medi Creation, we believe that great visual content does not exist in isolation. Photography and videography are most powerful when they sit inside a brand identity that has been built with intention. Which is why, when our clients ask us about branding and website design, there is one person we always recommend.

Catarina of The Saudade Studio.

Who Is Catarina?

Catarina is a brand and website designer based in Surrey whose work is instantly recognisable for one reason: it has soul.

Her studio, The Saudade Studio, is built on the idea that every small business has a story worth telling, and that great design is the art of telling it clearly, beautifully, and in a way that feels completely authentic to who the founder actually is. She works with small businesses and independent brands to create visual identities, packaging, and websites that feel intentional from every angle.

She is also a Wix Partner, which means her technical knowledge is as strong as her creative eye. Something that matters a great deal when you need a website that not only looks beautiful but actually works.

The Moon Nail Care Project

One of the best examples of Catarina's approach is her work for Moon Nail Care, a natural nail care brand founded by Kate, a nature-loving entrepreneur inspired by her mum and grandmothers to create a sustainable, chemical-free alternative to traditional manicures.

Kate's brief was clear: she wanted a brand that felt natural, soulful, and eco-friendly, but with a sense of quiet luxury. Boho elegance meets slow beauty. That is a delicate balance to strike in design, and Catarina struck it beautifully.

The result was a complete brand identity including a primary logo, a secondary logo, a logo mark, a custom colour palette, hand-drawn illustrations, typography choices, a brand mission statement, a tone of voice guide, and a full mood board. Every single element considered and cohesive.

The website she built for Moon Nail Care carries all of that through into the digital experience. A soft, earthy palette paired with celestial touches and those distinctive boho illustrations. Clean and soulful at the same time. Every section is designed to educate and guide the visitor naturally towards discovering the product, without ever feeling pushy or salesy.

It is the kind of website that makes you feel something. And that is exactly what a brand should do.

Why Branding and Photography Belong Together

This is something we feel strongly about at Medi Creation, and it is why we love working alongside Catarina.

A beautifully designed brand needs beautiful imagery to bring it to life. And beautiful imagery needs a well-designed space to live in. When branding, website design, and photography are all working from the same brief, the same mood, and the same understanding of who the business is for, the result is something genuinely powerful.

For small businesses in Surrey and across the London commuter belt, that alignment is often what separates brands that attract the right clients from those that struggle to communicate their value online.

What Catarina Offers

If you are a small business or independent brand in Surrey, Guildford, or London and your current visual identity no longer reflects who you are, Catarina's services include:

• Brand design, from logo and colour palette to full brand guidelines

• Website design, bespoke, beautifully built, and optimised to convert

• Photography and content creation, in collaboration with specialists like Medi Creation

• Brand strategy sessions for founders who want to get clear before they get creative

Every project begins with a complimentary 30 minute discovery call, a low-pressure way to explore what is possible for your brand.

A Creative Partnership Built Around Your Business

At Medi Creation, we are not just a photography and content agency. We are a creative team that genuinely cares about the businesses we work with. That means connecting you with the right people, whether that is for a brand shoot, a website overhaul, or both at the same time.

If you are based in Surrey, Guildford, or London and you are ready to invest in a brand and website that truly represents the quality of what you do, we would love to introduce you to Catarina and explore how we can work together.

Get in touch with us at hello@medicreation.co and let's talk about what your brand could look like.

And to explore Catarina's work directly, visit thesaudadestudio.com or follow her on Instagram at @the.saudade.studio.